Microsoft Site Server Express Analysis report document

Executive summary (extended logs)

This report shows top level information to give you an at-a-glance look at the activity on your web site. Included are browser market share and the top external organization names that users linked from to reach your site. For detailed information on a particular section of this report, refer to the corresponding detail report. This report requires "user-agent" and "referrer" data within your server log files , and "IP resolution", "Title lookups", and "Whois queries" to be completed before analysis.

Report document date:	3/11/99 12:07:20 PM

Internet sites analyzed	Site

First date analyzed	2/1/99
Last date analyzed	2/28/99

Analysis content
1. Content exposure	4. Referring organizations
2. User organizations and geography	5. Definitions
3. Browser market share

Content exposure

Daily visit trends

Shows the number of visits for each day in the analysis period. Weekdays are shown as blue bars and weekends as red ones.

Daily usage summary

Date	Number of hits	Number of requests	Number of visits	Number of users	Average requests per visit
Feb 1	221	54	27	25	2.00
Feb 2	408	80	32	28	2.50
Feb 3	383	96	18	17	5.33
Feb 4	320	86	22	18	3.91
Feb 5	258	67	22	21	3.05
Feb 6	106	33	19	10	1.74
Feb 7	267	118	10	6	11.80
Feb 8	321	90	30	27	3.00
Feb 9	478	134	39	30	3.44
Feb 10	214	62	34	21	1.82
Feb 11	134	52	27	19	1.93
Feb 12	147	54	29	16	1.86
Feb 13	144	65	29	27	2.24
Feb 14	92	31	19	15	1.63
Feb 15	217	47	26	23	1.81
Feb 16	291	72	18	16	4.00
Feb 17	269	80	27	24	2.96
Feb 18	229	71	41	22	1.73
Feb 19	336	86	58	34	1.48
Feb 20	94	37	35	13	1.06
Feb 21	131	51	24	17	2.13
Feb 22	162	29	23	17	1.26
Feb 23	275	36	21	20	1.71
Feb 24	289	56	31	23	1.81
Feb 25	198	38	28	19	1.36
Feb 26	226	40	29	20	1.38
Feb 27	63	40	12	9	3.33
Feb 28	60	8	5	5	1.60
Total	6,333	1,713	735		2.33

Usage by day of week

Usage by hour of the day

Top 20 requests

Lists the 20 files that received the most requests.

	Title	# of requests	% of requests
1.	/	259	15.12%
2.	/_vti_bin/fpcount.exe	154	8.99%
3.	/_vti_bin/shtml.dll	128	7.47%
4.	/20hi-exp.htm	55	3.21%
5.	/Whoswho.htm	41	2.39%
6.	/techpapers.htm	41	2.39%
7.	/_vti_bin/_vti_aut/author.dll	34	1.98%
8.	/Tensiometerhist.htm	33	1.93%
9.	/About.htm	32	1.87%
10.	/20highprod.htm	32	1.87%
11.	/Ppr-RollingMillOptions.htm	32	1.87%
12.	/DirectionsTSINC.htm	31	1.81%
13.	/Sejal.htm	29	1.69%
14.	/ZHighProducts.htm	28	1.63%
15.	/whatsnew.htm	27	1.58%
16.	/usefulsite.htm	24	1.40%
17.	/ZR24Coupling.htm	23	1.34%
18.	/REDEX.htm	23	1.34%
19.	/Services-Design.htm	23	1.34%
20.	/Z-HighExpList.htm	22	1.28%
	Total	1,071	62.52%

User organizations and geography

Top 20 organizations

Shows the 20 organizations that visited your site most frequently. Determine if your target customers are visiting as frequently as expected or learn about new organizations to target.

	Organization name	# of visits	% of visits
1.	206.132.186	79	10.75%
2.	198.3.103	63	8.57%
3.	205.156.197	48	6.53%
4.	204.62.245	35	4.76%
5.	209.185.253	23	3.13%
6.	152.163.189	21	2.86%
7.	204.123.9	21	2.86%
8.	209.240.200	21	2.86%
9.	209.185.143	14	1.90%
10.	166.72.152	13	1.77%
11.	194.129.108	11	1.50%
12.	205.188.154	11	1.50%
13.	209.240.197	9	1.22%
14.	209.240.0	8	1.09%
15.	192.89.135	7	0.95%
16.	207.77.90	7	0.95%
17.	200.202.235	5	0.68%
18.	24.4.252	5	0.68%
19.	152.163.188	5	0.68%
20.	193.210.133	5	0.68%
	Total	411	55.92%

Top 20 countries

Shows the top 20 countries from which users came to visit your site. This information can be valuable to determine if mirror sites are needed in other countries.

	Country	# of visits	% of visits
1.	Unresolved IP address	735	100.00%
	Total	735	100.00%

Visits by organization type

Shows the percentage of visits from each organization type. This information can be used as another monitor for reaching target audience or identifying new organization types to target.

Organization type	# of visits	% of visits
Unresolved IP address	735	100.00%
Total	735	100.00%

Browser market share

Shows the percentage of visits to your site using Netscape and Microsoft browsers over the analysis period.

Week	Browser product
Week	Other browser product
Week of Jan 31	100.00%
Week of Feb 7	100.00%
Week of Feb 14	100.00%
Week of Feb 21	100.00%
Week of Feb 28	100.00%
Avg	100.00%

Referring organizations

Top 20 referring organizations

Referring organizations have pages on their site that link users to your site. This graph shows the top 20 organizations that users linked from to reach your site.

There were no results from this calculation.

Definitions

Hit	Any connection to an Internet site, including inline image requests and errors.
Request	A hit that successfully retrieves content. Requests don’t include inline image, ad view, or ad click requests or errors. Request counts are conservative because browsers and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.
Visit	A series of consecutive requests from a user to an Internet site. If your log data includes referrer data, then new visits begin with referring links external to your Internet site. Regardless of whether or not you have referrer data, if a user doesn’t make a request for a certain period of time, the previous series of requests is considered a completed visit.
User	Anyone who visits the site at least once. If your log data contains persistent cookie data, the software uses this data to recognize unique users. If no cookie data is available, the software uses a registered username to recognize users. If no registration information is available, the software uses as a last resort, users’ Internet hostnames. Many organizations use Internet gateways, which mask the real Internet hostnames, so user counts may be conservative for those users determined through their Internet hostnames.
Organization	A commercial, academic, nonprofit, government, or military entity that connects users to the Internet, identified by an entity’s Internet domains. Microsoft Site Server Express Analysis groups together all domains registered to the same organization as one organization. If a domain is unavailable in the database, one Internet domain is used to identify one organization.
Request duration	The time between two consecutive requests within the same visit. Microsoft Site Server Express Analysis assigns the last request of a visit a request duration of 0 seconds because its actual duration can’t be determined.
Visit duration	The time between the first and last request of a visit. This time doesn’t include how long users viewed the last request of a visit.
Ad view	A hit that successfully retrieves advertiser content. Ad view counts are conservative because browser software and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged.
Ad click	The number of requests caused by the user "clicking" on advertising content. Typically, users are directed to the advertiser's site after the ad click.
Ad yield	The percentage of ad views that resulted in an ad click.
Geography	The continent, country, region, state, city, and Zip code are based on an organization's Internet domain registration. Only Internet domains found within the Analysis database are included within region, state, city, and Zip code report documents. Each Internet domain is associated with only one Zip code, so all users from a domain used in multiple locations are considered to be at one location.

Microsoft Site Server Express Analysis software produced this report.

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1996-2008 CTConnect
Revised: May 20, 2008.